Business Strategies (Products, Technology, Marketing & Sales)

This question was originally posted on Quora and I had responded. I am expanding on that answer in this post. As companies push firmly into a SaaS delivery model, providing ability to do a trial/evaluation has become table stakes. In the new world order of technology procurement, buyers are more educated and prefer to touch-and-feel […]

Much has been written about the virtues of SaaS vis-a-vis on-premise traditional software in the last 4-5 years as SaaS made inroads into companies. My last post on SaaS Sales Strategy drew a lot of interest and also  brought queries from the sales community regarding how to contend with on-premise vs SaaS issue when trying […]

As recession rolls on and IT budgets get persistently scrutinized, new sales deals are tough to come by. Although SaaS companies are benefiting in this environment (relatively speaking) thanks to the low-cost subscription model, they should still be smart about adopting new SaaS Sales Strategies. The key tenet for selling a SaaS solution is that […]