Topic | "Customer Acquisition"

Early Adopters and the value they bring to your product

By Subraya Mallya

All products need validation before they are built to ascertain the real problem they solve. They need early supporters/evangelists, after they are built, to prove the worth in the marketplace and to cross the proverbial chasm. Getting people to try your product is tough but let us assume you were lucky and found some early […]

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