By Subraya Mallya
We have all heard and know about Buyer’s Journey. The process they go through from the time a technology need arises, all the way through the decision process, involving inputs from all the stakeholders, till they make a purchase. While that journey has been analyzed and optimized and then some, I don’t think SaaS companies […]
Tags: Adoption, Customer Churn, Customer Experience, Customer Lifetime Value, customer on-boarding, Customer Retention, Kickoff Meeting, License Utilization, Service Level Agreement (SLA), Software-as-a-Service (SaaS), Value CreationBy Subraya Mallya
A friend of mine, whom I have been trying-to-convert as a SaaS believer, sent me this article with a quote from Harry Debes, the CEO of Lawson Software, no less. http://www.webguild.org/2008/08/saas-industry-will-collapse-in-two-years.php What a statement it was !!. In his opinion, Harry makes a valid argument about customer acquisition costs/investment and the flight risk of customers […]
Tags: Adoption, Corba, On-Premise Software, Service Oriented Architecture (SOA), Software-as-a-Service (SaaS)
Recent Comments