Go-To Market strategy for geeks

By Subraya Mallya - January 2012 | Topics - Marketing

An excellent video by Chris Yeh(@ChrisYeh), an angel investor and one of the better speakers in the valley talks about Go-To Market strategy and many other critical things in a startup. Although the goal of the video was around readying the company for raising money, the points made are applicable to all companies. Specifically around when to hire the sales guy and how the founders should learn sales tactics etc.

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