SaaS Buyer’s Guide – Choosing the Right Vendor
As companies continue to adopt SaaS, they need to start thinking about the technology procurement differently. Conducting due diligence on the software vendor should be the foremost consideration.
SaaS Buyer's Guide - Technology Considerations
Technology, Ecosystem and the Architecture are the key considerations when evaluating a SaaS solution. Ease of use, user training, integration are dependent on the technology being used.
SaaS Buyer's Guide: Governance Controls
SaaS adds some twists to the already challenging compliance mandates that companies have to contend with. To address those needs best, clauses in your SaaS subscription contract need to be carefully thought out.
SaaS: Data Security - Should I be concerned?
Going with SaaS comes with a set of concerns around Data Security. Intrusion Detection, Prevention and Penetration Testing should allay those fears to a large extent.
SaaS Vs On-Premise: Sales Strategies
SaaS delivery model brings with it a variety of benefits to customers. The financial benefits of going with SaaS becomes a key focus point during the Sales cycle. Some are obvious some are not so much. Here are some strategies to adopt to drive home the advantages of SaaS
SaaS Sales Strategies
Selling a SaaS solution requires a different perspective when compared to traditional software sales. Online-marketing, customer acquisition cost, metered billing, return-on-investment are all key. In fact, it is a whole lot different from traditional software sales you might have made so far. Here are some strategies to adopt.
SaaS: Value based Selling
SaaS solutions have traditionally being sold by highlighting the cost benefits that come with it. But with competition increasing, companies should be highlighting the value they deliver.
Reducing SaaS Cost of Implementation
Rapid Implementation, Quick ROI and Lower Total Cost of Ownership are the key tenets of SaaS. But until the product matures challenges abound. Here are five strategies to address them.
Is SaaS making Open Source irrelevant?
Open Source software and Software-as-a-Service (SaaS) represent the two real disruptions in the arena of enterprise software. Are they colliding?
On-Premise to SaaS: Road Less Traveled
As SaaS comes of a successful year, large software companies with large on-premise customer bases continue to pursue their elusive SaaS vision.Risk Management
Offshoring is an art
By now you would think offshoring has acquired enough notoriety. Lots of water has flown under the offshoring bridge. Best practices have been written, re-visited and rewritten. So it was kind of a surprise when I got this call from a friend of mine who was trying to get this “offshoring” thing started in his new [...] Continue Reading
Marketing
Go-To Market strategy for geeks
An excellent video by Chris Yeh(@ChrisYeh), an angel investor and one of the better speakers in the valley talks about Go-To Market strategy and many other critical things in a startup. Although the goal of the video was around readying the company for raising money, the points made are applicable to all companies. Specifically around [...] Continue Reading
Marketing
Company Website – your best brand ambassador
With marketing moving increasingly online, a company’s website has become, above all, the quintessential brand ambassador for the company. The way the company website speaks to the visitor (a prospect) goes a long way in convincing them in becoming your customer. For a startup in its early stage when it does not have credible references, lot of [...] Continue Reading
Technology
The Impending Yahoo Swayamvar
Swayamvar, for those not familiar with Indian history, was a practice in old days, where the father of the bride invited all the possible suitable grooms to come and demonstrate why they were the most suited for marrying his daughter. Most often it included some kind of contest like lifting a humongous bow or moving some large [...] Continue Reading
Technology
Watching mid-life crisis play out at HP
Check how the HP stock has done versus IBM in the last two years, starting at almost similar position it has gone in symmetrically opposite direction and consequently the enterprise value. All through this journey HP has manfully stuck to its core strategy of ”Observe IBM and adopt their strategy 10 years later”. Case in [...] Continue Reading
Marketing
Letting loose monkeys on bloggers is not PR
I have been meaning to write this post for a while but was holding back so as to not upset anyone in the marketing/PR space. But the the last straw finally broke and I had to publish this post. PR as you guys might well know is an essential part of marketing notwithstanding all the [...] Continue Reading
Marketing
Stories Stick, Stats Suck
Technology Marketing has historically been a chest thumping contest between vendors claiming one-upmanship on the back of a variety of statistics. If it is not the TPC benchmarks demonstrating the might of a database performance under stress, it has been volume of orders processed, that has been centerpiece of marketing campaigns. You cannot escape walking [...] Continue Reading
Cloud Computing
Cloud Computing 2011, through my binoculars
2010 was a blockbuster year for Cloud Computing, no two ways about it. The year started with naysayers pooh-poohing Cloud Computing as YATF (Yet Another Technology Fad) only to come back and endorse cloud with a backhanded compliment albeit calling it Private Cloud. A lot was achieved in terms of bringing down the hurdles that [...] Continue Reading
SaaS
Multi-Tenant architecture for Enterprises?
The world is shrinking and the traditional boundaries between Desktop, Client-Server, Web and Cloud technologies are getting blurred. While some of your business applications should be strictly on-premise, some have to move to the private cloud and some travel to the public cloud. The users community of today’s applications are spread across Product divisions Geographies [...] Continue Reading
Cloud Computing
NextGen enterprise – all cloud all the time
Cloud Computing has created enough of a challenge for companies. On the one hand, they have investments made into traditional on-premise technologies which has developed firm roots in the enterprise, thanks to all the customization, resources etc. On the other hand they see these new Cloud solutions, all of which they wished their existing vendors [...] Continue Reading
Cloud Computing
A blockbuster year for jargon creep in Cloud
As we end the year 2010, a year that can be considered as a blockbuster year for Cloud Computing, I thought it was time to take a look back. The rhetoric around “True” Cloud and “False” Cloud is still bustling along with gay abandon. The year began with Larry Ellison chiding – “What the hell [...] Continue Reading
Cloud Computing
Facebook repeats Google’s mistake
Today when I logged into Facebook to accept an invite from an old friend, I was surprised by an invitation from Facebook to accept their email. I am told they are still in the “Invite Only” phase of granting email address. They had already generated an email address for me. I tried to see if [...] Continue Reading
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