Byron Deeter and Philippe Botteri from Bessemmer Venture Partners came up with 10 Laws of being SaaSy about a year ago. It was a corporate strategy for SaaS companies prepared in a slide deck.
Back when I came across this document in the SandHill Report, I had just taken over a new job as Chief Strategy Officer at Siterra tasked with Corporate Strategy, M&A etc. Being new to SaaS, this was really good reference to start off. I also had a chance to meet Byron to discuss some of these later on.
Specifically, the law around maintain the CAC/CLTV ratio is so relevant in the times we live in today.
I just went back through my documents and went through this presentation again. It seems like this presentation keeps on giving. I was doing some research on channel opportunities for a SaaS company based in India that is looking for expansion into US. Ironically they are implementing Law 7 explained in the presentation but in reverse. Starting from Asia, they are looking at US as the primary market for their software.
Take a look at some ideas I have shared around the Customer Acquisition Cost (CAC)
About Subraya Mallya
Subraya Mallya is a technology executive, entrepreneur involved in conceiving, building software businesses. In this blog, he focusses on business and technology strategies around Business Model, Product Development and Marketing. Connect with me on Twitter - @subrayamallya
