Tag | "value based selling"

SaaS: Value based Selling

By Doug Domergue

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“Cost Savings” has been the key rallying point behind SaaS sales strategy and has been credited with much of  SaaS adoption to date. Most SaaS sales pitches  highlight the cost savings in the areas of licensing, implementation, and on-going support/maintenance. Some variant of the following value proposition have made up the slide deck.

Lower upfront costs…no [...]

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