Cloud Computing, Software-as-a-Service (SaaS), Marketing strategies

The traditional software (on-premise) sales model relies on the both direct and indirect distribution, leveraging the indirect Channel (the Channel) to build a loyal customer base and to generate a large portion of sales. Value Added Resellers (VARs), and System Integrators (SIs) play a major role in the evangelizing, demand generation, pre/post sale activities and [...]

Rapid Implementation, Quick ROI and Lower Total Cost of Ownership are the key tenets of SaaS. But until the product matures challenges abound. Here are five strategies to address them.