Topic | "Total Cost of Ownership"

Channel Strategies for SaaS

By Subraya Mallya

The traditional software (on-premise) sales model relies on the both direct and indirect distribution, leveraging the indirect Channel (the Channel) to build a loyal customer base and to generate a large portion of sales. Value Added Resellers (VARs), and System Integrators (SIs) play a major role in the evangelizing, demand generation, pre/post sale activities and […]

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Reducing SaaS Cost of Implementation

By Subraya Mallya

Rapid Implementation, Quick ROI and Lower Total Cost of Ownership are the key tenets of SaaS. But until the product matures challenges abound. Here are five strategies to address them.

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