Business Strategies (Products, Technology, Marketing & Sales)

I have been meaning to write this post for a while but was holding back so as to not upset anyone in the marketing/PR space. But the the last straw finally broke and I had to publish this post. PR as you guys might well know is an essential part of marketing notwithstanding all the […]

Marketing when done right can yield great results. But in most cases they are misdirected efforts. I am making an attempt to call them out under this Anti-Patterns series. For each of those I propose  alternative methods that would meet the goal. If you have not had the chance to read my previous post in […]