Tag | "Press Release"

Letting loose monkeys on bloggers is not PR

By Subraya Mallya

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I have been meaning to write this post for a while but was holding back so as to not upset anyone in the marketing/PR space. But the the last straw finally broke and I had to publish this post. PR as you guys might well know is an essential part of marketing notwithstanding all the […]

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Online Marketing Anti-Pattern #3 – Spray & Pray is Buzz

By Subraya Mallya

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In this age of hyper-connectivity, Facebook, LinkedIn, Twitter – companies have expanded their marketing outreach beyond the traditional PR outlets to include all the social media outlets. Having a Facebook page, Twitter account, LinkedIn profile, all interconnected and sharing updates, has become the norm. Everything is about creating “buzz” these days. Social media is a […]

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