Cloud Computing, Software-as-a-Service (SaaS), Marketing strategies

“Cost Savings” has been the key rallying point behind SaaS sales strategy and has been credited with much of  SaaS adoption to date. Most SaaS sales pitches  highlight the cost savings in the areas of licensing, implementation, and on-going support/maintenance. Some variant of the following value proposition have made up the slide deck. Lower upfront [...]

In the last decade or so with Salesforce.com leading the charge SaaS has made deep inroads into every area of commercial business software. Starting with Sales applications then moving into other edge applications like Collaboration, Project Management, Document Management. In the last couple of years even core business processes like Human Capital Management (SuccessFactors) and [...]