Tag | "Marketing Automation"

Stories Stick, Stats Suck

By Subraya Mallya

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Technology Marketing has historically been a chest thumping contest between vendors claiming one-upmanship on the back of a variety of statistics. If it is not the TPC benchmarks demonstrating the might of a database performance under stress, it has been volume of orders processed, that has been centerpiece of marketing campaigns. You cannot escape walking […]

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