Tag | "Market Segmentation"

Sales Demo techniques for a unique product

By Subraya Mallya

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Sales demos are tricky no matter what. Unless your product is a well-known brand like Band-Aid solving, a clear and distinct problem. Sales demos need a whole lot of strategy to go into it. If yours is a software product, a early version of your product and a unique product that falls in between the […]

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Go-To Market strategy for geeks

By Subraya Mallya

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An excellent video by Chris Yeh(@ChrisYeh), an angel investor and one of the better speakers in the valley talks about Go-To Market strategy and many other critical things in a startup. Although the goal of the video was around readying the company for raising money, the points made are applicable to all companies. Specifically around […]

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Stories Stick, Stats Suck

By Subraya Mallya

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Technology Marketing has historically been a chest thumping contest between vendors claiming one-upmanship on the back of a variety of statistics. If it is not the TPC benchmarks demonstrating the might of a database performance under stress, it has been volume of orders processed, that has been centerpiece of marketing campaigns. You cannot escape walking […]

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