By Subraya Mallya
Customer Acquisition Cost (CAC) is the average cost of acquiring a customer for a business. While it applies to most businesses, it assumes a higher degree of importance in a subscription based business like SaaS, Cloud Infrastructure to measure the profitability on a given customer. Customer Acquisition Cost is measured as ratio of the (Total [...]
By Subraya Mallya
Selling a SaaS solution requires a different perspective when compared to traditional software sales. Online-marketing, customer acquisition cost, metered billing, return-on-investment are all key. In fact, it is a whole lot different from traditional software sales you might have made so far. Here are some strategies to adopt to gain an edge over your competition.
By Subraya Mallya
I recently read a post from Sranama Mitra where she makes a excellent case for a impending SaaS consolidation wave. She initially posited that Intuit and ADP were due for acquisitions in the payroll, billing space. As if that was the nudge Intuit needed, it promptly announced a deal to acquire PayCycle. Now ADP it [...]
By Subraya Mallya
Byron Deeter and Philippe Botteri from Bessemmer Venture Partners came up with 10 Laws of being SaaSy about a year ago. It was a corporate strategy for SaaS companies prepared in a slide deck. Bessemer 10 Laws Of Being SaaSy Fall 2008 Back when I came across this document in the SandHill Report, I had [...]
