Tag | "Blog"

Company Website – your best brand ambassador

By Subraya Mallya

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With marketing moving increasingly online, a company’s website has become, above all, the quintessential brand ambassador for the company. The way the company website speaks to the visitor (a prospect) goes a long way in convincing them in becoming your customer. For a startup in its early stage when it does not have credible references, lot of […]

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Online Marketing Anti-Pattern #3 – Spray & Pray is Buzz

By Subraya Mallya

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In this age of hyper-connectivity, Facebook, LinkedIn, Twitter – companies have expanded their marketing outreach beyond the traditional PR outlets to include all the social media outlets. Having a Facebook page, Twitter account, LinkedIn profile, all interconnected and sharing updates, has become the norm. Everything is about creating “buzz” these days. Social media is a […]

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Killing the messenger – not a smart move

By Subraya Mallya

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As companies continue to make great efforts to connect with their customers, partners through their social media efforts including executive blogging, twitter, wikis and videos, Oracle pulled a switcheroo by yanking a popular employee blog that augmented Oracle Support. The blogger’s crime, apparently, was that he provided an avenue for community users to interact and […]

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