Topic | "Adoption"

Have you mapped your Customer Success Journey yet?

By Subraya Mallya

We have all heard and know about Buyer’s Journey. The process they go through from the time a technology need arises, all the way through the decision process, involving inputs from all the stakeholders, till they make  a purchase. While that journey has been analyzed and optimized and then some,  I don’t think SaaS companies […]

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Forecast: SaaS Extinction by 2010

By Subraya Mallya

A friend of mine, whom I have been trying-to-convert as a SaaS believer, sent me this article with a quote from Harry Debes, the CEO of Lawson Software, no less. http://www.webguild.org/2008/08/saas-industry-will-collapse-in-two-years.php What a statement it was !!. In his opinion, Harry makes a valid argument about customer acquisition costs/investment and the flight risk of customers […]

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