Comments on: SaaS Sales Strategy

By: On-premise to SaaS: Road Less Travelled. | Strategies for Software-as-a-Service (SaaS), Governance Risk and Compliance (GRC), Open Source| PrudentCloud

Wed, 03 Mar 2010 19:45:15 +0000

[...] so than ever before. Budgets will be constrained unlike days of the past. As I explained in my post scope of marketing will now expand from demand gen activities to lead qualification and the primary goal would be [...]

By: Subraya Mallya

Subraya Mallya — Thu, 14 Jan 2010 17:51:18 +0000

Thanks Priyanka. Social Media should be an integral part of our your marketing and customer outreach. More so in cases of SaaS companies where your margins are lower and you are trying to keep the cost of sales down.

By: wolfframeworks.com

wolfframeworks.com — Wed, 13 Jan 2010 10:30:01 +0000

Great post on SaaS Sales Strategy – http://bit.ly/6CskBT

By: Priyanka D

Priyanka D — Wed, 13 Jan 2010 07:42:38 +0000

This is a real good idea on how to market to customers for SaaS. Social media provides a way to build web presence free of cost by Facebook and Twitter communities. We at DeskAway really support using these media, especially twitter. @deskaway

By: Sahil Parikh

Sahil Parikh — Tue, 12 Jan 2010 09:54:54 +0000

Excellent article! => SaaS Sales Strategy – http://tinyurl.com/nwkwzo (via @prudentcloud)

By: Subraya Mallya

Subraya Mallya — Tue, 03 Nov 2009 01:22:36 +0000

Pranay
I think you are referring to the OEM model software that could be embedded or packaged into another product and contrasting that with SaaS model. The key difference is a SaaS vendor has only one version of the product (no platform specific stuff here) and all the end-users pay is subscription fee. In the OEM model, you could be potentially required to provide a product certified on multiple platforms (case in point, the mobile phone platforms).

From a sales point of view there might be similarities in the way a channel would sell SaaS application to a OEM relationship. But again the key thing is the software is running on your servers (or your cloud based platform) and not on something each user should be required to install.

There are also financial differences in the way the two models work – Cost of sales and revenue model is different in each model. Would be happy to discuss this in more detail if you are interested.

By: Pranay Kumar

Pranay Kumar — Tue, 03 Nov 2009 01:15:18 +0000

I am wondering: because any software that is capable of being sold using SaaS methods must be very simple to implement. So is there any way to sell the software to large product manufacturers as per a royalty fee.

For example: a software for a mobile phone can be sold using similar SaaS methods to large phone manufacturers as Nokia, LG, or RIM for a fee-per-deployed-phone.

Am I wrong– is there much more invloved in this method?

By: Ravi S

Ravi S — Wed, 02 Sep 2009 02:20:34 +0000

Sales model for #SaaS companies? – http://bit.ly/2nTNrq

By: Twitter Trackbacks for SaaS: Sales Strategy | Strategies for Software-as-a-Service (SaaS), Governance Risk and Compliance (GRC), [prudentcloud.com] on Topsy.com

Wed, 02 Sep 2009 01:21:23 +0000

[...] SaaS: Sales Strategy | Strategies for Software-as-a-Service (SaaS), Governance Risk and Compliance (… http://www.prudentcloud.com/saas/saas-sales-strategy-25062009 – view page – cached Traditional sales model needs a big tweak when we deal with SaaS. We need to adopt a hunter-farmer strategy coupled with online marketing and lead generation using SEO/SEM. — From the page [...]

By: AllFounder

AllFounder — Wed, 26 Aug 2009 14:15:45 +0000

SaaS Sales Strategy – http://bit.ly/1y8W0

By: Max Leisten

Max Leisten — Thu, 23 Jul 2009 16:21:44 +0000

Selling or marketing SaaS software? Good read on strategies by @prudentcloud: http://ow.ly/hZWp

By: Subraya Mallya

Subraya Mallya — Fri, 10 Jul 2009 00:53:30 +0000

Thanks Doug. I agree with continuous engagement with customers SaaS affords us great insight into learning how customers use the entire offering heretofore not available in a on-premise solution.

-Subraya Mallya

By: Doug Domergue

Doug Domergue — Thu, 09 Jul 2009 22:01:31 +0000

Very good analysis of the SaaS model and what does and doesn’t work from a sales perspective. I’d add that from my experience, the sales team does need to be divided as the most effective model…in most cases…is seperate new business acquisition and account management functions. With SaaS, you have a much better ability to understand how ALL your customers are using EVERY part of your offering and deployment of a high touch selling model (ie farmers)can be a very effective way of helping your customers gain more benefit via greater use of your solution…good for your business’ growth

By: Sahil Parikh

Sahil Parikh — Fri, 03 Jul 2009 03:23:32 +0000

Retweeting @SaaSBurst: SaaS Sales Strategy – PrudentCloud http://is.gd/1lZML

By: SaaS Burst

SaaS Burst — Fri, 03 Jul 2009 03:22:03 +0000

SaaS Sales Strategy – PrudentCloud http://is.gd/1lZML

By: PrudentCloud

PrudentCloud — Sun, 28 Jun 2009 22:39:19 +0000

#PrudentCloud SaaS Sales Strategy – http://bit.ly/1y8W0