Anatomy of an early-stage startup demo

Submitted by Subraya Mallya on 30 April 2014

Product Demos start much before the product has come into being. Startups would do well to follow Steve Blank’s customer development, in arriving at the definition of what the product would be. While most of the demos with prospective customers would be around the problem, the degree of pain, day-in-a-life of the end-user and the benefits of your […]

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Prioritizing Product Requirements using T

Submitted by Subraya Mallya on 01 November 2013

Product Management teams have always had to deal with competing priorities when it came to defining the roadmap and what goes into it. A product roadmap is fluid and evolves as the customer base expands or based on larger market demands. It is easy to get into a product features’ arm race with the competition in […]

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Are you selling an Oven or a Cake?

Submitted by Subraya Mallya on 03 October 2013

An oven, no matter how good it is can just be a shiny object. Its value is realized only based on the cake that comes out of that oven. The cake in turn is dependent on the recipe, the ingredients you use and how you cook the cake. A cake bought from a bakery, on […]

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How complete is your product? 50%? 60%?

Submitted by Subraya Mallya on 06 February 2012

I was having this interesting chat with a salesperson today as I was trying to help get him hired to a software company. As we went through all the details of the product he posed this interesting question to me. How complete do you think is the product? 50%? 60%? I had heard this question before […]

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