Cloud Computing, Software-as-a-Service (SaaS), Marketing strategies

An excellent video by Chris Yeh(@ChrisYeh), an angel investor and one of the better speakers in the valley talks about Go-To Market strategy and many other critical things in a startup. Although the goal of the video was around readying the company for raising money, the points made are applicable to all companies. Specifically around [...]

With marketing moving increasingly online, a company’s website has become, above all, the quintessential brand ambassador for the company. The way the company website speaks to the visitor (a prospect) goes a long way in convincing them in becoming your customer. For a startup in its early stage when it does not have credible references, lot of [...]

I have been meaning to write this post for a while but was holding back so as to not upset anyone in the marketing/PR space. But the the last straw finally broke and I had to publish this post. PR as you guys might well know is an essential part of marketing notwithstanding all the [...]

Technology Marketing has historically been a chest thumping contest between vendors claiming one-upmanship on the back of a variety of statistics. If it is not the TPC benchmarks demonstrating the might of a database performance under stress, it has been volume of orders processed, that has been centerpiece of marketing campaigns. You cannot escape walking [...]

In this age of hyper-connectivity, Facebook, LinkedIn, Twitter – companies have expanded their marketing outreach beyond the traditional PR outlets to include all the social media outlets. Having a Facebook page, Twitter account, LinkedIn profile, all interconnected and sharing updates, has become the norm. Everything is about creating “buzz” these days. Social media is a [...]

Last week, I started this series of marketing topics to highlight practices that are not in keeping with the times or were at best misdirected efforts. I call them Anti-Patterns. For each of those I propose  alternative methods that would meet the goal. If you have not had the chance to read my previous post [...]

Technology shifts into SaaS, Cloud Computing, Mobile have driven a multitude of changes in the way companies conduct business. Business models, technology delivery, customer support, pricing strategies all have been put through the blender to accommodate the new demands. But one of the biggest changes that has companies struggling to cope with is in the [...]