As companies continue to figure out the true role of a Customer Success Manager(CSM), various aspects of the job keeping coming up for debate. As such the Customer Success Manager job is an overarching role that touches various functions such as sales, on-boarding, implementation, training, support, product while continuing to be the single point of […]
Sales discovery call is an important event in the sales process. Assessing and gaining an in-depth understanding of the prospect’s real challenges, mapping that to our offering to demonstrate positive outcomes, all will have a big bearing on how (if at all) you close the deal. While everybody involved in the sales process knows the […]
As a Marketing lead or an executive that is not directly responsible for Sales, you must have been called to interview a sales candidate frequently. I have had my share of those interviews. Sales is one skill that I don’t profess to have any expertise on. The ability to create new relationships, manage them on […]
Marketing when done right can yield great results. But in most cases they are misdirected efforts. I am making an attempt to call them out under this Anti-Patterns series. For each of those I proposeĀ alternative methods that would meet the goal. If you have not had the chance to read my previous post in […]
In one of my recent conversations with a past customers of mine, amongst other IT challenges we ended discussing the moratorium on changes or locking down the application from any changes. When would you want a change moratorium? Typically a change moratorium is put in place during some critical business events like Compliance Audits, Book […]
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